Sports drinks hit the wire today with a red light that their level of acidity is increasingly responsible for irreversible damage to teeth, especially amongst adolescents and younger adults, their predominant target market.
The acidity levels are responsible for eroding tooth enamel, the hard, shiny, white outer surface of the teeth. Once this is compromised, the inner softer dentine can start to decay quite easily, with the tooth cavity making a perfect breeding ground for bacteria.
Some fifty percent of US teenagers are reported to consume energy drinks and as many as sixty two percent consume at least one sports drink per day. Parents and young adults should be made aware of the downside to the heavily marketed products.